In six weeks I sent out an offer that had been sitting on my idea list for over a year.
I've been a business coach. I've taken a lot of business trainings over the years. And I had never heard anyone break down maintenance work versus revenue work the way Julia does... that plainly, that harshly. Because we can hide in maintenance. We can justify almost anything and call it revenue.
My problem was never effort. It's that I overthink. I'll build an entire offer before I've sold a single one of them, and then I'm too overwhelmed to take the first step.
The thing I took away is simple enough that I've already explained it to a friend: if it isn't putting what I sell in front of an actual person, it isn't revenue work.